Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in achieving its goals because it has not connected with the people. By focusing too narrowly on government regulation and intervention many environmental groups lost touch with most regular folk. Environmental organization should put greater focus on social solutions that are built around people.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Nathan Schock summarizes a preentation on clean energy communications made that the recent American Council on Renewable Energy (ACORE) Phase II of Renewable Energy in America National Policy Forum, in which the presenter, Professor Edward Maibach, explains that renewable energy communicators are not doing a very good job because they are not engaging the public, and not creating messages that resonate broadly.