Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Although globalization can help create additional value and increased efficiencies for national economies, it has an obvious negative impact in terms of the ecological costs of transportation. However, global trade’s more severe but less-understood threat to sustainability is its incompatibility with the carrying capacities of our natural ecosystems.
Just as President John F. Kennedy inspired America to race to the moon, the need to go green is a call to action that shares similarities. Both are challenges for America to step up to the plate in the area of scientific progress. Just as the Soviet Union challenged U.S. technological power with the launch of Sputnik in 1957, nations around the world today are advancing in the environmental sciences like never before. If America is to remain economically and socially strong in this era of globalization, we must join in this cause or risk losing the prestige that we have so long enjoyed.
