This post talks about the difficult transition between marketing to savvy early adopters and achieving penetration in the much wider mass market. There’s a big difference between what companies need to do to effectively sell technology products to early adopters and what they need to do to sell to the early and late majority of the technology adoption lifecycle; and this is what has been aptly and ominously called the chasm.
In this post, Dallas writes about bio natural gas a potentially disruptive renewable energy technology that may be poised to expand out of the niche markets it has so far been constrained in. After describing what bio natural gas is and is not, the post delves into some of the specifics for why this sector may be ready to take off, and why it has a big upside potential. The study, which this post summarizes suggests that bio natural gas may emerge as the lowest cost renewable power in the future, once available at scale.
With heating, ventilation and air conditioning (HVAC) systems using more building energy use than lighting and IT combined, they can have a major impact when it comes to how sustainable a building is. This is where innovative HVAC start-ups like Ice Energy, Optimum Energy, and Chromasun come in, with technology designed to significantly reduce HVAC building energy usage.
There are nine ingredients that are crucial for a successful cleantech launch: having a flagship customer, benchmarking; securing third party analyst briefings in advance for the press; have suitably impressive dignitaries on hand at the event; having customers and partners advocate for you; showing your product in action, quantify your benefits; and that you illustrate your confidence in your product.