Crossing The Cleantech Chasm: Selling Cleantech to The Mainstream Market

Crossing The Cleantech Chasm: Selling Cleantech to The Mainstream Market

This post talks about the difficult transition between marketing to savvy early adopters and achieving penetration in the much wider mass market. There’s a big difference between what companies need to do to effectively sell technology products to early adopters and what they need to do to sell to the early and late majority of the technology adoption lifecycle; and this is what has been aptly and ominously called the chasm.