Industrial Ecology is the practice of making industrial systems operate more like natural systems. This involves less wastage and associated benefits in terms of profitability and environmental improvement. However, in order for these systems to work it is essential that those indstries involve are capable of beneficial interaction. This article asks whether, given the required interaction options, retrofitting of industrial ecology priniciples to exisiting industry has potential.
President Obama forged a political accord with China, India, and South Africa that did not meet the modest expectations for the Copenhagen summit meeting. There was no legally binding treaty to reduce global greenhouse gas emissions, but instead countries will be required to list their greenhouse gas reduction targets and a fund will be established to assist poor nations with dealing with climate change.
It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.
