Green Marketing

Re-Visiting Contemporary Issues in Green/Ethical Marketing: A Call for Papers by Journal of Marketing Management

By Ben Kelly on December 2, 2009 1 Comment carbon footprints, consumer distrust, disposal, ecotourism, ethical brands, ethical marketing, Green Brands, green communities, Green Marketing, Green product, green spin, Green wash, Journal of Marketing Management, local production, marketing, Marketing communication, Marylyn Carrigan, Morven G. McEachern, packaging development, recycling, supply chain, sustainability, sustainable lifestyles, waste

The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.

Who Is Your Next Brand Ambassador?

By Sofia_Ribeiro on December 1, 2009 2 Comments Achievers, Challengers, Chris Arnold, customer profiling systems, early greens, emotional behavior, enneagram, enneagram profiling system, Enthusiasts, environmental champion, ethical brand, ethical causes, Ethical Marketing and The New Consumer, green champion, green products, Helpers, Individualists Individualists, Investigators, Kiwano Marketing, Loyalists, market trends, marketing, new customer needs, Peacemakers, Reformers, sofia ribeiro

The enneagram profiling system provides nine profiles/types of consumers based on emotional behavior. It will enable you to quickly identify your company’s customer types and effectively find the best brand ambassadors.

Creating Competitive Advantage Through Sustainability

By Jennifer_Rice on September 22, 2009 1 Comment brand credibility, brand strategy, business sustainability, channel partners, competitive differentiatio, competitive differentiation, CSR, customer experience, eco messaging, FairRidge Group, Fruitful Strategy, green messaging, greenwashing, ingredient brand, Jennifer Rice, market leadership position, market-facing aspiration, master brand, product brand, product manufacturer, retail partners, SM3, strategy, sub-brand, sustainability, sustainability infrastructure, Sustainability Management Maturity Model, sustainability-minded buyers, TAM, TASM, total addressable market, Total Addressable Sustainability Market, Triple Pundit, values-driven buyers

I recently published a post on Triple Pundit that fleshes out the market-facing aspects of a model I’ve been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it’s a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal management components were outlined a few months ago on Triple Pundit – Strategy, Organization, Process, Measurement and People – which all relate to an inside-out perspective of the business.

How to Sell Green Marketing To Your Boss

By Sofia_Ribeiro on September 3, 2009 Comments Off on How to Sell Green Marketing To Your Boss brand value, carbon emissions, Coca-Cola, Coca-Cola/NRC Recycling Bin Grant Program, competitive advantage, customer loyalty, eco approach, environment, environmentally friendly, environmentally sustainable, fair-trade practices, going green, Green Marketing, green marketing campaign, green marketing campaigns, green program, green washing, impact, Internet marketing, Kiwano Marketing, Light Greens, managers, market niche, Mintel, National Recycling Coalition, Nokia, NRC, packaging, reputation, sofia ribeiro, sustainable marketing, The Low-Car Diet Campaign, The Take-Back Campaign, traditional marketing, True Greens, word-of-mouth, Zipcar

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.