Is Going Green Elitist? Making Green Marketing Less Niche-Oriented?

By Robert Piller on July 19, 2011 1 Comment carbon footprint, ecomarketing, environmentally friendly product, going green, green elitism, Green Gap, Green Marketing, Green marketing message, is green elitist, mainstream American consumer, niche marketing, OgilvyEarth, price point, Robert Piller, sustainability, sustainable

In this post Robert focuses on the green marketing gap, the perception gap that exists and results in most Americans perceiving green as an elitist phenomena. He outlines some of the principle problems that have caused this state of affairs to develop and argues that marketing should be geared to reinforcing the benefits that your product offers the planet.