With LEED certified projects growing in popularity, green can be a major selling point to investors and tenants alike. These initiatives not only offer significant and measurable savings in terms of energy usage, but contribute to the health and well being of the people who live and work in your project, so green messaging is very important.
Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.
Want a great example of how to engage your employees in the company’s sustainability efforts? Here you go (including 5 reasons why its such a great example).
A very comprehensive report on how sustainable companies are communicating their green convictions and deeds through social media was published last week. The Social Media Sustainability Index, commissioned by SMI,and authored by Matthew Yeomans of Custom Communications, is a useful series of tips on the Do’s and Don’ts of CSR in Social Media for optimum reputation management.
While this article was written in September in reference to the P&G challenge but it is even more timely now. Seventh Generation co-founder Jeffrey Hollender, was just fired on November 1st. Hollender was considered one of the top green business innovators. Either he is taking the fall for all the recent advertising issues but more likely it is because Seventh Generation is expanding to wider distribution and a broader market. These actions, along with the false advertising allegations, may dilute their brand even more.
Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.
