Mind Over Markets | The Green Economy Post: Green Careers, Green Business, Sustainability

Can’t Just Build Green. You Have to Sell Green Too

By carolyn_parrs on February 3, 2011 2 Comments Building green, Carolyn Parrs, commercial real estate, energy savings, energy usage, Erin Adams, green building, green design, Green Marketing, Green Marketing Blog, Irv Weinberg, LEED, LEED certified projects, marketing green, Mind Over Markets, National Real Estate Investor, new construction, New Mexico, recycled glass home furnishings, recycled glass mosaic tile, Santa Fe, selling green, solar panels, sustainability, tax credits, U.S. Green Building Council, water reclamation, Women Of Green, zero-energy loss envelope

Can’t Just Build Green. You Have to Sell Green Too

With LEED certified projects growing in popularity, green can be a major selling point to investors and tenants alike. These initiatives not only offer significant and measurable savings in terms of energy usage, but contribute to the health and well being of the people who live and work in your project, so green messaging is very important.

The Tao and the How of Green Marketing

By carolyn_parrs on December 17, 2009 6 Comments AARP, American Association of Retired Persons, Beauty Without The Beast, carbon footprint, Carolyn Parrs, Chinese, Deep Greens, eco-friendly, ecological advantage, ecological impact, ecology, environment, environmentalism, EPA, Google, green consumer, green fatigue, green market, green message, green pest control products, Green product, green product purchasing, green products, Irv Weinberg, Light Greens, Medium Greens, Mind Over Markets, Patagonia, Patagonia Footprint Chronicles, Scientific American, socially responsible, Swaddlebees, Tao, The Way, values-driven consumer, Yvon Chouinard

The Tao and the How of Green Marketing

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.