It’s no secret that air travel is hard on the environment; but it’s also one of the key ingredients to a robust global economy. The World Intellectual Property Organization says that air travel accounts for 35 percent of goods traded internationally (by value) and over 40 percent of international tourism. On the upside, aviation generates 5.5 million jobs and contributes over $400 billion to global GDP. On the downside, aviation also accounts for roughly 13 percent of global transport emissions and 2 percent of global carbon dioxide emissions.

The 3rd annual Opportunity Green Business Conference, on November 7-8, 2009 and hosted by the UCLA Anderson School of Management’s Price Center brings together more than 500 prime movers & shakers and up & coming innovators driving today’s new green economy. It is certainly one of the Los Angeles metro area’s premier annual gatherings in the green economy space and features some of the brightest leaders and innovators at the forefront of the green business revolution.