It used to be that “going green” meant simple recycling, reusing, and reducing. It was a series of actions, a checklist of to-dos. Complete steps 1, 2, and 3, and congratulations, you’ve gone green! With the advent of technology and development in options and resources, possibilities have come about due to more of a shift in lifestyle and mentality, going deeper than just a mere checklist. The act of going green now calls for a more comprehensive understanding of your actions and consequences of those actions. No longer the simple task of recycling, the process of becoming more green and sustainable has broadened to a shift in mentality in the choices we make for our businesses and lifestyles.
All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.
