Defining a Sustainable Brand

By Sofia_Ribeiro on May 20, 2010 5 Comments biofuel, Brand Imprint Process, business operations, business standards, consumers, Delia Bonfilio, environmental, ethical brand, Fast Company, green, HP, lifecycle, Nestle, Nokia, Sinar Mas, socially responsible, sofia ribeiro, sustainable, sustainable brand, sustainable brands 2010 conference, triple bottom line, Unilever

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?