Ethical Brand | The Green Economy Post: Green Careers, Green Business, Sustainability

Defining a Sustainable Brand

By Sofia_Ribeiro on May 20, 2010 5 Comments biofuel, Brand Imprint Process, business operations, business standards, consumers, Delia Bonfilio, environmental, ethical brand, Fast Company, green, HP, lifecycle, Nestle, Nokia, Sinar Mas, socially responsible, sofia ribeiro, sustainable, sustainable brand, sustainable brands 2010 conference, triple bottom line, Unilever

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?

Who Is Your Next Brand Ambassador?

By Sofia_Ribeiro on December 1, 2009 2 Comments Achievers, Challengers, Chris Arnold, customer profiling systems, early greens, emotional behavior, enneagram, enneagram profiling system, Enthusiasts, environmental champion, ethical brand, ethical causes, Ethical Marketing and The New Consumer, green champion, green products, Helpers, Individualists Individualists, Investigators, Kiwano Marketing, Loyalists, market trends, marketing, new customer needs, Peacemakers, Reformers, sofia ribeiro

The enneagram profiling system provides nine profiles/types of consumers based on emotional behavior. It will enable you to quickly identify your company’s customer types and effectively find the best brand ambassadors.