Giselle Weybrecht, author of The Sustainable MBA: The Manager’s Guide To Green Business, recommends five steps to take to get started with the implementation of sustainable business practices within an organization: assess where your firm is now; gain a thorough understanding of the regulations that affect your organization; define your strategy and approach to sustainability as well as your drivers; create realistic targets and objectives; and be prepared to monitor your activities, reevaluate your efforts and adjust your strategy to the ever-changing sustainability industry.
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
You can effectively communicate your organization’s sustainable efforts, by investing on public relations, strategy social media and making your company open.
Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
Find out how buy-local movements can give independent owners a unified voice in government and media, educate consumers about the value of independent businesses and how to make a buy-local strategy work for your company.
