How to Sell Green Marketing To Your Boss

By Sofia_Ribeiro on September 3, 2009 Comments Off on How to Sell Green Marketing To Your Boss brand value, carbon emissions, Coca-Cola, Coca-Cola/NRC Recycling Bin Grant Program, competitive advantage, customer loyalty, eco approach, environment, environmentally friendly, environmentally sustainable, fair-trade practices, going green, Green Marketing, green marketing campaign, green marketing campaigns, green program, green washing, impact, Internet marketing, Kiwano Marketing, Light Greens, managers, market niche, Mintel, National Recycling Coalition, Nokia, NRC, packaging, reputation, sofia ribeiro, sustainable marketing, The Low-Car Diet Campaign, The Take-Back Campaign, traditional marketing, True Greens, word-of-mouth, Zipcar

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.