The Journey to Business Sustainability: A Framework
Giselle Weybrecht, author of The Sustainable MBA: The Manager’s Guide To Green Business, recommends five steps to take to get started with the implementation of sustainable business practices within an organization: assess where your firm is now; gain a thorough understanding of the regulations that affect your organization; define your strategy and approach to sustainability as well as your drivers; create realistic targets and objectives; and be prepared to monitor your activities, reevaluate your efforts and adjust your strategy to the ever-changing sustainability industry.
