As part of our Green MBA Success Series, I am interviewing Green MBA graduates to uncover what steps they took to transition to green careers using their degrees. Meet Robin Connell, Manager of Sustainability Programs at Del Monte Foods. Prior to transitioning to a career in sustainability, Robin worked seven years in media publishing in a consumer marketing role, after having spent having spent three years in that industry in a human resources capacity. Read our interview with Robin, in which she shares her story of how she transitioned from a career in media marketing to one in sustainability.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
The disaster at the Fukushima-Daiichi nuclear power plant has highlighted the importance of nuclear energy to Japan and the power long wielded by the nuclear sector. But that influence now is sure to wane, to the relief of opponents who have fought for years to check nuclear’s rapid growth.
By Lorna Li on Comments Off on Why Your Green Business Needs a Green Business Blog
This post makes the argument for why green businesses should consider maintaining green business blogs even if they already have an existing portal website fronting their business on the web; blogs are different and have their own unique strengths and character. They reach people in a different and many feel quite powerful way and blogs can help you build your online presence.
Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Among the many measures the world can take to wean itself off fossil fuels, few match the benefits of making homes, business, and cars more energy-efficient. But financial and psychological barriers have kept individuals, businesses, and governments from realizing efficiency’s great potential.
In this post, Lorna walks the reader through a ten step road map to launching a green brand online, in which she gives practical from the trenches advice geared towards helping small green businesses and other enterprises develop a successful online marketing strategy. The advice is organized in a step by step manner so that it also provides the green entrepreneur, business owner or director with an idea of what needs to be tackled first and so forth, in order to promote their organization, service or product in the online universe.
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
