Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.
I see three green job conversations going on right now in the country, which causes confusion for most job seekers. I first must caution to watch out for all of the hype.
If you’re like most small-medium sized business owners, you own and independently operate a business with less than 100 employees, have revenues of less than $500,000 annually, and are not market dominant. You may be wondering if the new, ‘greener’ technologies can work for your company. Can your business enjoy the same benefits as your larger counter-parts by investing in ‘green’ technologies such as virtualization? The global economic downturn means that it is more important than ever to ensure that every penny counts and that your business is run efficiently and cost effectively. This post will (hopefully) help you to identify whether your company can benefit from implementing virtualization technology while reducing your environmental impact.
With experts predicting a jobless recovery, there is one hopeful statistic emerging that is contradicting that prediction. According to The National Governors Association Center for Best Practices (NGA), every state is seeing growth in at least one green industry segment. In most instances, this business growth stems from existing strengths in the state. As part of an effort to help states continue to grow these industries, the NGA Center has created a series of reports analyzing emerging “green” economies in each state in terms of the scope of green business activity reveals areas of comparative advantage, promising areas for workforce development and opportunities for building partnerships within and across green industry segments. It is intended that this information be used to help states analyze their current efforts and form strategies to grow green economies.
Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, shares his glass-half-full view of environmental policy, calls for a new definition of “green” and talks about the legacy he’d like to leave. Siddiqui joined Office Depot in 2006. He’s since developed programs that improve the environmental standards of Office Depot’s supply chain, its internal operations and the consumer market.
For over four years, I’ve monitored and posted positions that were either hard-core green jobs such as energy or environmental engineers, jobs that had a tint of green to them like a carpenter with a PV installer’s license or positions at companies with a strong record of sustainability such as a human resources opening at UTC Power. More often than not, the positions that were advertised did not emphasize the position’s green attributes. However recently, I have noticed that businesses and non-profits too, are now listing positions with some green requirements. I believe this is a result of several factors.
Today, Newsweek launched a ranking of the greenest companies in America in its current issue and Hewlett-Packard took top honors. The Newsweek Green Rankings is the first-ever report based on companies’ actual environmental footprint, policies and practices. The twelve-page report in the September 28 issue, features a green ranking of America’s 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees. On Newsweek.com, users can search and sort the data in several ways, analyze the detailed methodology of the study and submit and review comments.
Businesses around the world are feeling the pressures of rising energy, water, and the potential costs of emissions. While business risks and costs are driving many behavior changes, leading businesses are exploring sustainability concepts to identify opportunities. Many companies are addressing these risks by exploring the value aspects of business sustainability.
