There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.
In the webinar “Building a Balanced Sustainable Brand Strategy”, Peter Salmon talks about a platform that helps companies make the transition to more environmentally sustainable and efficient practices.
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.
Bill Roth, Founder of Earth 2017 and author of The Secret Green Sauce interviews Scott Case, Vice President of TerraChoice. Case participated in a Sustainable Brands ’10 panel about the current Federal Trade Commission (FTC) guidelines and how to market “green” without green washing.
The Sustainable Brands ’10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.The presenters introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.
By Sofia_Ribeiro on Comments Off on The Power of ANDvantage: Increased Profits by Solving Relevant Global Social IssuesANDVantage
The Sustainable Brands ’10 conference opening night event, featured an eye-opening presentation by Bill Marquard, founder of Marble Leadership and author of Wal-Smart: What It Really Takes to Profit in a Wal-Mart World. He introduced the audience to ANDvantage strategies, which help companies generate increased revenue and profits in their core business by solving relevant […]
As manufacturers continue incorporating sustainability practices within their product manufacturing processes and supply chains, the retail industry – as the main customer point of contact – bears the responsibility of educating consumers about the sustainability choices available in the market.
Numerous consumer polls proclaim increased spending on green products, but they fail to provide much insight into the actual purchase trends or specific decision drivers behind consumer choices. Instead of relying solely on such generalized market surveys, adoption of a strategic market research process will help businesses boost their revenue, reputation and competitive advantage from sustainability.
