Bill Roth,  founder of Earth 2017 and author of The Secret Green Sauce interviews Scott Case, Vice President of TerraChoice.    Case participated in a Sustainable Brands ’10 panel about the current Federal Trade Commission (FTC) guidelines and how to market “green” without green washing.   Scot Case is an internationally recognized expert on sustainable business strategy development, responsible sourcing, green supply chains, and environmental marketing. He has testified before the U.S. Congress on green marketing and labeling issues and consulted with a variety of organizations around the world including: White House Office of the Federal Environmental Executive; Wal-Mart and its suppliers; the World Bank; the U.S. Environmental Protection Agency; the National Institute of Governmental Purchasers; National Association of State Purchasing Officials; dozens of U.S. Federal agencies and state and local governments; and many international levels of government.  TerraChoice combines science and business expertise to help genuine environmental leaders build market share and accelerate progress towards sustainability.