Scot Case of TerrachoiceBill Roth,  founder of Earth 2017 and author of The Secret Green Sauce interviews Scott Case, Vice President of TerraChoice.    Case participated in a Sustainable Brands ’10 panel about the current Federal Trade Commission (FTC) guidelines and how to market “green” without green washing.   Scot Case is an internationally recognized expert on sustainable business strategy development, responsible sourcing, green supply chains, and environmental marketing. He has testified before the U.S. Congress on green marketing and labeling issues and consulted with a variety of organizations around the world including: White House Office of the Federal Environmental Executive; Wal-Mart and its suppliers; the World Bank; the U.S. Environmental Protection Agency; the National Institute of Governmental Purchasers; National Association of State Purchasing Officials; dozens of U.S. Federal agencies and state and local governments; and many international levels of government.  TerraChoice combines science and business expertise to help genuine environmental leaders build market share and accelerate progress towards sustainability.

© 2010, Bill Roth. All rights reserved. Do not republish.

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Author: Bill Roth (10 Articles)

Bill Roth is President of NCCT and is the Green Business Coach for Bill has helped a broad range of companies in designing and implementing strategies, plans and projects that are profitable and green. Bill is also the founder of Earth 2017 and author of The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues">The Secret Green Sauce. Follow Bill on Twitter @earth2017. Connect with Bill on Linkedin.

  • A Feldman

    Terrachoice sells the right using the EcoLogo mark for thousands for dollars, as the amount is a function of the total sales of the companies’ product sales. In the end EcoLogo and Terrachoice are killing the small “mom and pop” shops that often cannot afford to pay Terrachoice to “approve” their products, even if “mom and pop” products can be greener than others found on the market. Green eco-labels, like EcoLogo victim of marketing scams, and Terrachoice are leading the pack with their strategic marketing scare campaign (i.e. greenwashing ), to increase their revenues. Green products cost more money, because corporations increase the price of products; because they need to pay Terrachoice thousands of fraud dollars to be “green”. A Feldman