Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but figuring it all out can be daunting. Here are some rules you must know, people you must meet, and tools you must have.
A rapidly expanding universe of citizens’ groups, researchers, and environmental organizations are making use of social media and smart phone applications to document changes in the natural world and to mobilize support for taking action.
The following are 150+ Twitter hashtags that can help you gain Twiitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.
This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.
In this post, Deap uses her own personal journey as a job seeker and recent graduate with an MSc in International Business and Corporate Social Responsibility to answer some of the questions recent graduates in CSR may have about how to transition from the academic world to the working world. She gives advice on practical steps students and recent graduates can take to increase the chances of finding employment and embarking on a career in CSR.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
It’s been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues are among the top CSR stories of 2010.