If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
So you wrote a CR report! Big deal! What next? Make it BUZZ. The thing about writing CSR reports is that they take a helluvalotta energy. The reporting process takes months, involves many internal and external stakeholders, and creates a reporting frenzy in the organization which bypasses none but the most unengaged employees. In theory, that is. Sometimes reporting is an intensive process for a just small group of individuals in the organization. Whatever the format, it’s intense. There’s a build-up. A deadline. Many hurdles to defuse. (is that as mixed metaphore?) Then. It happens. You send the report to print (or upload it to your fancy new html flash mini-site for viewing by the general public) and that’s it. B-I-G sigh of relief. Mop your brow. Stare into space and feel the release. Off to the bar for a celebratory drink. Sit back and wait for the compliments to start flowing in. I suspect this is how it happens in most organizations.
The following green career strategies and perspectives that I found around the web. If you have a green career strategy or perspective that you would like to share, do not hesitate to contact us. Amie Vaccaro, editor of the blog, Ecofrenzy, has created a list of 15 ways to find your green dream job using networking. Carolyn at Bright Green Talent has posted an informative three-part Resume Boot Camp for student and Grads seeking a green career. Carol McClelland explains that most of the jobs within the green economy have the same job titles they have in the traditional economy. She lists several ways you can see yourself fitting into in the green economy and provide a few strategies to use to map your way into the green economy. GreenBiz.com recently talked two career experts to get their advice on entering the green job market and asked if they had special tips for experienced workers who are looking for new opportunities following layoffs.
As part of its Earth Month outreach efforts, EPA today launched “Pick 5 for the Environment,” encouraging the public to commit to taking at least five actions to protect the environment. Pick 5 helps people identify ways they can protect their environment and makes use of social media sites to allow them to share their tips and stories. Since April 1, EPA has issued daily green tips via podcasts and email subscription. EPA is asking the public to pick 5 of the 10 actions listed below and then to share their own thoughts by using a variety of social media sites.
Justmeans is searching for a Conference and Events Business Development Associate to develop and implement a comprehensive marketing and sales plan and worldwide distribution strategy for one of our core technology products – The Event Connector.
Justmeans is recruiting a cohort of CSR and Social Media Summer Interns for the summer of 2009. Applicants should be enrolled in, or have just completed an MBA program and have an interest in sustainability, social enterprise, corporate social responsibility and responsible investing.
Matt, an intern at Bright Green Talent has an informative post up on how to make the green career transition. His plate is full. He is also interning at a sustainability consulting firm, and occasionally working in his previous profession as a commercial photographer. Below is a summary of the strategies he is using to transition to a new green career.
