Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but figuring it all out can be daunting. Here are some rules you must know, people you must meet, and tools you must have.

by Angela Parker, co founder of Realized Worth and Chris Jarvis, Senior Consultant for Realized Worth, Follow Chris on Twitter @RealizedWorth

When you decide to venture out past Facebook there is a lot to learn about social media. At first it seems daunting, but everyone learns the same way: by doing. Just remember, each social media platform has unique rules and processes for communication. They are all relatively similar and once you get the hang of it, youʼll find it becomes fairly intuitive.

Learn the rules

Remember, the rules of society are essentially the same within social media:

  • Listen and learn – a lot!
  • Be gracious & generous
  • Reciprocate & Connect people
  • Be personable & Engage others
  • Offer actual value
  • Donʼt sell stuff

Here is a great infographic on the Do’s and Don’ts of Social Media we found on

Find your community

We love using twitter. But starting out it can be pretty tough finding quality people to follow. Here are some links that offer great information and lead to other sites with great information. Take some time to browse through them – youʼre community of quality people will increase effortlessly.

Check out our related resources: What Twitter Does for Corporate Social Responsibility and The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following that provides 150+ Twitter hashtags that can help you gain Twitter followers interested in cleantech, sustainability, green building, climate change and other green topics.

More ideas

If you want to find and connect with an incredible online community focused on CSR, Corporate Citizenship, Sustainability, Employee Volunteering, and all things Green – here are 16 great sites that will help you build your network.

If you want to connect to stakeholders using social media here are some new realities to remember.

If you’re planning on putting together a conference and you want to know how to make it social media friendly, read this.

If you’re planning an awards program for CSR, Corporate Citizenship or Corporate volunteering these tips may come in useful.

Related posts: “Tapping Social Media’s Potential To Muster a Vast Green Army“, looks at rapidly expanding universe of citizens’ groups, researchers, and environmental organizations are making use of social media and smart phone applications to document changes in the natural world and to mobilize support for taking action.

About the Authors

by Angela Parker, co founder of Realized Worth and Chris Jarvis, Senior Consultant for Realized Worth, Follow Chris on Twitter @RealizedWorth

The complete guide to twitter The Complete Guide to Twitter: Best Practices and Tips -- If you really want your Twitter to fly high, it doesn't end with just creating an account. Especially with this many people on Twitter, it's important to know the tools you're working with, and the dazzling reach of this innovating technology. In over forty pages this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, to Tweet from your desktop, cool Twitter bots and which people to follow. Receive Your Complete Guide to Twitter: Best Practices and Tips eBook NOW!

© 2011, GEP- Admin. All rights reserved. Do not republish.

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Author: GEP- Admin (11 Articles)

  • Adrieke de Kraker

    Thanks for sharing this interesting blog! It will be of great value to people who want to start or further enhance their social media activities in relation to Corporate Social Responsibility – CSR (MVO in Dutch) @adriekedekraker

  • Jack William

    Green Girl, they want to start small with sidewalks and driveways. I hear you about changing our ways. I wish that could happen too. How do you see this change and what incentives do you think would motivate people?

    I find with every green building venture, it also comes with environmental burdens. It seems it is always a balancing act.

    thanks for your posting.