A very comprehensive report on how sustainable companies are communicating their green convictions and deeds through social media was published last week. The Social Media Sustainability Index, commissioned by SMI,and authored by Matthew Yeomans of Custom Communications, is a useful series of tips on the Do’s and Don’ts of CSR in Social Media for optimum reputation management.
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?
The impact that social media has on people working with sustainability issues always amazes me. So, I felt compelled to make sure that you, our readers who are not able to attend SB ’10 were made aware of the people and organizations who are working to bring you the information shared at the conference via Twitter. Many provide thought provoking tweets on sustainability throughout the year. I have listed them based on the number of followers, from the most to the least. Follow Us @greeneconpost.
The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.
Carol McClelland, PhD, author of Green Careers For Dummies and Founder of Green Career Central answers the following question, Everyone says that the best way to find a green job is through networking and that you should network using social media. How do you use social media to network and find a green job?
You can effectively communicate your organization’s sustainable efforts, by investing on public relations, strategy social media and making your company open.
