A rapidly expanding universe of citizens’ groups, researchers, and environmental organizations are making use of social media and smart phone applications to document changes in the natural world and to mobilize support for taking action.
This is the follow up to our previous post The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following – 150+Green Hashtags. This post introduces you to daily Twitter memes and explain how they work to build you followers, provide you with an overview of how they were started and strategies for getting the most from green Twitter memes. The post includes a list of the of most prominent green twitter memes and and additional list of other related memes.
The following are 150+ Twitter hashtags that can help you gain Twiitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.
This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Want a great example of how to engage your employees in the company’s sustainability efforts? Here you go (including 5 reasons why its such a great example).
A very comprehensive report on how sustainable companies are communicating their green convictions and deeds through social media was published last week. The Social Media Sustainability Index, commissioned by SMI,and authored by Matthew Yeomans of Custom Communications, is a useful series of tips on the Do’s and Don’ts of CSR in Social Media for optimum reputation management.
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
