With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?
The six keys to driving change in a conservative corporate culture include: top-level support; management-level and administrative support; minimal risk; a clear path; bottom-line value; and political awareness.
According to the white paper, “Developing a Sustainability Strategy”, published by Pike Research, successful corporate sustainability programs share a common foundation and are supported by three key pillars: executive buy-in from the start, creation of an effective sustainability committee, and the establishment of clear and measurable sustainability goals.
Green Supply Chain Management (GSCM) is gaining much importance in many industries due to pressure from the government and environmental consciousness among the customers, to gain competitive advantage. We have compiled a list of Green Supply Chain studies to assist you in your efforts to address these issues. The green supply chain studies we spotlight cover the following topics: the role that the logistics and transport sector plays in reducing emissions; the effects of ISO 14001 certification on the promotion of green supply chain management (GSCM), research on interest and implementation of green supply chain initiatives; a quantitative picture of current sustainable supply chain practices and plans; a measurement and quantification of how companies are managing the complexities of supply chain demands, distribution costs and environmental concerns; key drivers of sustainable supply chains;a new integrated supply chain model that takes into account sustainability parameters such as CO2 emissions reduction, reduced energy consumption, better traceability and reduced traffic congestion;best practices for companies looking to green their supply chains ; an outline of the supply chain green initiatives currently implemented or planned in manufacturing, warehousing and distribution;survey of sustainable packaging policies ;a look at the growing role of procurement organizations within sustainability efforts institutions of higher learning; a categorization of research and practice in purchasing, manufacturing, outbound, and reverse logistics dimensions;a framework for measuring the “green-ness”of green supply chain initiatives, the business case for green supply management initiavies, research on the debate by empirically evaluating the relationship between EMS and GSCM practices.
Stephen Hinton provides insight into what traits green companies are looking for in candidates and what skills and traits they expect to see on their resume. He lays out the six pieces of important information that you need on your resume to stand out and get hired.
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.
Are you a recent graduate discovering how difficult the current market is, unemployed, worried you might soon lose your job or just feel that your career seems stuck in place? Are you thinking that now may be the best time to re-tool your career? Going for a green MBA, now, while the job market is stagnant may be a smart move; both for recent graduates, currently unemployed (or underemployed) professionals as well as for those who want to forge a path into a career in corporate sustainability. But what is a Green MBA, why is it important and what schools are offering them? These are the questions this post delves into.
