Sofia Ribeiro | The Green Economy Post: Green Careers, Green Business, Sustainability

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

Using Buy-Local Movements As Part Of Your Green Marketing Strategy

By Sofia_Ribeiro on March 23, 2010 13 Comments advertising, Boulder Independent Business Alliance, Business Alliance for Local Living Economies, business growth, buy-local, buy-local campaign, carbon emissions, community, coupon books, economy, EconTalk, George Mason University, independent business networks, independent businesses, Jeff Milchen, Kiwano Marketing, marketing strategy, Paul Saginaw, Russell Roberts, Sears, shop-local weeks, shopping habits, sofia ribeiro, start-ups, supply chain, target audience, Wal-Mart

Find out how buy-local movements can give independent owners a unified voice in government and media, educate consumers about the value of independent businesses and how to make a buy-local strategy work for your company.

Who Is Your Next Brand Ambassador?

By Sofia_Ribeiro on December 1, 2009 2 Comments Achievers, Challengers, Chris Arnold, customer profiling systems, early greens, emotional behavior, enneagram, enneagram profiling system, Enthusiasts, environmental champion, ethical brand, ethical causes, Ethical Marketing and The New Consumer, green champion, green products, Helpers, Individualists Individualists, Investigators, Kiwano Marketing, Loyalists, market trends, marketing, new customer needs, Peacemakers, Reformers, sofia ribeiro

The enneagram profiling system provides nine profiles/types of consumers based on emotional behavior. It will enable you to quickly identify your company’s customer types and effectively find the best brand ambassadors.

How to Sell Green Marketing To Your Boss

By Sofia_Ribeiro on September 3, 2009 Comments Off on How to Sell Green Marketing To Your Boss brand value, carbon emissions, Coca-Cola, Coca-Cola/NRC Recycling Bin Grant Program, competitive advantage, customer loyalty, eco approach, environment, environmentally friendly, environmentally sustainable, fair-trade practices, going green, Green Marketing, green marketing campaign, green marketing campaigns, green program, green washing, impact, Internet marketing, Kiwano Marketing, Light Greens, managers, market niche, Mintel, National Recycling Coalition, Nokia, NRC, packaging, reputation, sofia ribeiro, sustainable marketing, The Low-Car Diet Campaign, The Take-Back Campaign, traditional marketing, True Greens, word-of-mouth, Zipcar

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.