Building a Balanced Sustainable Brand Strategy One Case at a Time

Building a Balanced Sustainable Brand Strategy One Case at a Time

In the webinar “Building a Balanced Sustainable Brand Strategy”, Peter Salmon talks about a platform that helps companies make the transition to more environmentally sustainable and efficient practices.

Are Zero Waste Communities A Viable Option for Achieving Sustainability in The United States?

Are Zero Waste Communities A Viable Option for Achieving Sustainability in The United States?

Imagine a world where the concept of “waste” does not exist. A world in which nothing gets discarded, every industrial product gets reassembled into something useful, each unit of energy is offset and anything and everything is a renewable resource. This is the design principle and environmental philosophy of “zero waste”.

Sustainability Initiatives are Viewed as Strategic but Lack Measurement

Sustainability Initiatives are Viewed as Strategic but Lack Measurement

A recent survey found that the majority of corporate sustainability leaders believe that their sustainability initiatives have significant strategic value for their organizations, but also feel that measurement for these initiatives are lacking, which makes communicating the outcomes of their efforts more challenging.

Are Kites the Future of Renewable Energy?

Are Kites the Future of Renewable Energy?

Wind power is currently the fastest growing renewable energy source. Wind turbines are constantly getting taller because everyone knows the higher you get off the ground, the stronger the wind speeds and the more power that can be obtained. At higher altitudes, wind is also more constant. However, building big towers is not only very expensive, but also not possible due to the weight of the tower. This is where kites come into play.

Apply to Be a 2010 Net Impact/EDF Climate Corps Fellow!

Apply to Be a 2010 Net Impact/EDF Climate Corps Fellow!

Trained MBA students from top business schools can now apply to become a 2010 Climate Corps fellow. The program embeds students in leading companies to develop practical, actionable energy efficiency plans. They spend up to three months identifying and analyzing savings opportunities. Application materials are due no later than 5:00pm PST on Monday, January 11, 2010.

Recommend a Speaker or Topic to the 2010 Sustainable Brands Conference!

Recommend a Speaker or Topic to the 2010 Sustainable Brands Conference!

Sustainable Life Media is accepting speaker proposals for the 2010 Sustainable Brands Conference, which is an international event discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st Century. This year’s theme is “The Power of AND”, which is “a tribute to the breakthrough innovation that comes from growing beyond an either/or mindset to adopt the possibility of ‘both/and’.

Call for Papers: Academic Conference on Social Responsibility

Call for Papers: Academic Conference on Social Responsibility

The Milgard School of Business Center for Leadership and Social Responsibility is now accepting research papers for the July 15 – 16, 2010 Academic Conference on Social Responsibility. The conference will allow scholars from multiple disciplines focusing on different aspects of social responsibility to showcase the most current research within the disciplines and allow participants to identify points of intersection across disciplines.

Incorporating Sustainability into Innovation Processes

Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.

Sustainability Leadership in Global Corporations – Take The Survey

Stanton Chase International, a global retained executive search firm, is inviting you to share your expertise and insight by participating in a short sustainability survey that is designed to take 10-15 min. The purpose of the survey is to determine the preferred skill sets and core competencies of today’s Chief Sustainability Officers “CSOs” and compare these findings to the skill sets that CEOs anticipate these positions will require five years from now.