Sustainability Initiatives are Viewed as Strategic but Lack Measurement

By Aysu Katun on January 14, 2010 2 Comments A4S Decision-Making too, Accounting for Sustainability Project, AICPA, American Institute of Certified Public Accountants, Brian Ballou, Center for Business Excellence (CBE), Connected Reporting, Connected Reporting Framework, Connected Reporting in Practice, corporate governance, corporate strategy, corporate sustainability, corporate sustainability leadership, corporate sustainability reports, Crowe Horwath LLP, Dan Heitger, environmental performance, Farmer School of Business, financial performanc, greenwashing, Gregg Anderson, independent green standard, McKinsey & Company, Miami University, operational efficiency, social performance, survey, sustainability initiatives, sustainability measurement, sustainability reporting

A recent survey found that the majority of corporate sustainability leaders believe that their sustainability initiatives have significant strategic value for their organizations, but also feel that measurement for these initiatives are lacking, which makes communicating the outcomes of their efforts more challenging.