In this post Jennifer uses excerpts from an article on change management and applies the seven strategies outlined in the article to the specific challenge of getting employees to change their habitual behaviors in ways that help the organization achieve its sustainability goals. Actually getting people to adopt change in their lives is a lot more involved than a glossy vision statement that outlines lofty and worthy goals; unless the message connects with the people it needs to reach it will soon be forgotten.
Want a great example of how to engage your employees in the company’s sustainability efforts? Here you go (including 5 reasons why its such a great example).
Sustainability does not engage employees unless it first and foremost solves problems they experience in their lives. You make sustainability personal and create the best conditions and incentives for employee engagement by making it voluntary, localizing it, listening, demonstrating the effect of the action, making it cross-functional, solicit and respond to employee ideas, give employees as a way to take immediate action, give rewards for successes, make it regular, and build culture around sustainability goals.
Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits. Complementing education with incentives to engage a diverse workforce with varying levels of engagement and social consciousness motivates employees to take action.
The idea sounds simple enough. Create a team of volunteers from existing employees. Have them focus on ways to green the business and culture. In turn, create cost savings, attract top talent due to an improvement in brand recognition, and increase market share from the newfound brand image, possibly even innovative product and services. The idea and the goal sound simple, while the execution and plan of attack seem a bit more complex. How can an individual or company go about implementing this team of sustainability focused volunteers? Resources and guides may be abundant and abound. The report, “Green Teams: Engaging Employees in Sustainability,” released by GreenBiz.com and Green Impact, provides a good starting point that captures the business case for these green teams, how to get started, four key areas behind best practices, and a breakdown of 10 best practices in developing green teams.
We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.
Sustainable Brands Boot Camp’s eighth webinar session served as an introduction to sustainability transformation in businesses. By providing concrete examples from a case study, Bob Domenz described the practical steps and strategies needed to build a culture of sustainability in an organization, and to effectively engage employees and customers in the process.
We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.