Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.

Green Jobs Pay Well and are Replacing Old Jobs That Have Been Lost, Study Finds

Green Jobs Pay Well and are Replacing Old Jobs That Have Been Lost, Study Finds

Yesterday, Clean Edge, Inc., a clean-tech research and publishing firm, released Clean Tech Job Trends 2009. The report provides an investigation of how clean-tech jobs in the U.S. and globally are changing the face of industry, where the hotbeds of growth exist, and whether current clean-tech salaries are living up to their ‘green-over blue-collar’ promise.

What is Your State’s Green Economy Profile? It Could Be the Key to Your Business and Career Success

With experts predicting a jobless recovery, there is one hopeful statistic emerging that is contradicting that prediction. According to The National Governors Association Center for Best Practices (NGA), every state is seeing growth in at least one green industry segment. In most instances, this business growth stems from existing strengths in the state. As part of an effort to help states continue to grow these industries, the NGA Center has created a series of reports analyzing emerging “green” economies in each state in terms of the scope of green business activity reveals areas of comparative advantage, promising areas for workforce development and opportunities for building partnerships within and across green industry segments. It is intended that this information be used to help states analyze their current efforts and form strategies to grow green economies.

Call for Papers: American Society of Mechanical Engineers 2010 4th International Conference on Energy Sustainability

The American Society of Mechanical Engineers will be hosting the 2010 4th International Conference on Energy Sustainability on May 17-22, 2010. This exciting event meant as a forum for exchange of innovative ideas, leading edge concepts, new technologies and devices, ongoing R&D efforts, prototype and demonstration projects, commercialization technologies and projects, and visions of the future related to the general theme of Energy Sustainability. The conference will consist of plenary talks, invited talks, panel discussions, workshops, tutorials, technical sessions, poster presentations, and exhibitions. The conference provides a unique opportunity for communication and collaboration between academia, industry and planners in the areas of Solar Energy, Energy Efficiency, Renewable Energy and Advanced Energy Technologies. Abstracts are invited in any relevant policy and technology areas.

Renewable Energy Recruitment Survey & Renewable Energy Recruitment Awards Announced

Renewable Energy Jobs recently announced that it is launching the first Global Renewable Energy Recruitment Channel Survey. Their global survey will explore current and future trends in job seeker behavior and analyze the effectiveness and popularity of various recruitment channels used across the renewable energy industry and around the world. They feel that the results should benefit everyone involved in the industry, particularly both corporate and agency recruiters keen to ensure that they are utilising an effective mix of marketing resources, and projecting the right messages, enabling them to engage with job seekers on the right level. They will present their findings in October 2009.

Green Computing and Smart Grid Technologies To Play Huge Role U.S. Energy Efficiency Gains

Energy solutions that are described as “smart”, from smart buildings to smart appliances to the Smart Grid and semiconductors are projected to make a huge impact on the United States’ ability to significantly reduce our spending and use of energy. Between now and 2030, electricity bills could be reduced by $1.3 trillion assuming that the right investments and policies are in place, eliminating the need by the end of the period for 296 power plants with the use of the semiconductors used to improve the software capabilities of the technologies we use on a daily basis, says a report released recently by the American Council for an Energy-Efficient Economy (ACEEE).

Become a Tree Campus USA College

The Tree Campus USA program recognizes college and university campuses that: effectively manage their campus trees; develop connectivity with the community beyond campus borders to foster healthy, urban forests; and strive to engage their student population utilizing service learning opportunities centered on campus, and community forestry efforts.

Call for Proposals: 10th National Conference for Science, Policy and the Environment-The New Green Economy: Aligning Science, Education, Markets and Systems for Sustainability

The National Council for Science and the Environment (NCSE) is pleased to request your participation at the 10th National Conference for Science, Policy and the Environment: The New Green Economy to be held January 20-22, 2010 at the Ronald Reagan Building and International Trade Center in Washington, DC. Please plan to join NCSE in a large interactive conference to develop and advance science-based solutions for the creation of a “green print” to achieve a sustainable, new green economy. We are inviting proposals to organize symposia, breakout sessions, and skill-building workshops. These sessions provide opportunities for institutions, organizations, and individuals to contribute ideas and innovations, visionary concepts, successful models, and pragmatic recommendations on moving forward towards a new green economy.

Study Reveals Bioelectricity Could Be More Efficient than Ethanol to Power Vehicles

Scientists are examining biomass – plant matter that’s grown and used to generate energy – as a potential power source. Two biomass technologies involve ethanol and electricity. Biomass converted into ethanol, a corn-based fuel, can power internal combustion vehicles. Biomass converted into electricity can fuel a vehicle powered by an electric battery. A study by University of California, Merced, Assistant Professor Elliott Campbell and two other researchers in the online edition of this week’s Science journal suggests that biomass used to generate electricity could be the more efficient solution.