Green Recruiting: Building Your Environmental Employment Brand

By john_sullivan on June 8, 2009 2 Comments Al Gore, applicants, Australia, benchmark, best practices, candidate decision criteria, candidates, carbon neutral, college recruiters, competitive analysis, corporate business strategy, corporate careers website, Dr. John Sullivan, employment branding, environment, environmental consciousness, environmental employment brand, environmental footprint, environmental practices, environmental stance, environmentally conscious employees, environmentally friendly, environmentally friendly policies, Finland, GE, Gen Y, General Electric, Germany, global candidates, going green, Goldman Sachs, good environmental citizens, Google, grassroots, green program, Green Recruiting, Honda, limit greenhouse gases, media exposure, Patagonia, recruiting, recruitment advertising, recruitment communications, S.C. Johnson, San Francisco State University, Starbucks, strong environmental record, sustainability, Timberland, win environmental award

You would have to have had your head stuck in the sand to not be aware of the intense interest that the environment holds in today’s political and social debates. While candidates of all generations have begun evaluating potential employers based on their “greenness,” few in recruiting have leveraged this hot topic in recruitment communications and activities. For some unaccountable reason, recruiting managers and leaders almost universally fail to implement a process that regularly discovers “job switch” decision criteria used by the best and brightest, and this latest oversight is nothing more than history repeating itself once again.