Increased public awareness of environmental issues has forced American industry to address these them.  However, many of these companies resort to greenwashing.  Greenwashing is the act of misleading the public regarding the environmental practices of a company or the environmental benefits of a product, service, or business line.  24/7 Wall St. has put together a list of the Top Ten Greenwashers in America.

Each company on the list is a heavy polluter, but invest heavily in creating the perception that they are friendlier to the environment than their peers are or that they are on the side of good or that saving the global ecosystem should be part of a corporation’s broad public responsibility–its good citizenship.   See the list below:

1. General Electric

2. American Electric Power

3. ExxonMobil

4. DuPont

5. Archer Daniels Midland

6. Waste Management, Inc.

7. International Paper

8. BP

9. Dow Chemical

10. General Motors

To read the details about how each of these organizations invests heavilty in supporting the environment,  how much polluting they are doing and the methodology used to determine that they belong on the list visit 247wallstreet.

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine, Monster.com, About.com Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine, HR.com, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.

  • http://tim-gamble.blogspot.com/ Tim Gamble

    Greenwashing is an interesting subject, and it is definitely happening. I wrote a short essay on the subject a couple of months ago, including some common sense tips to know if something is being greenwashed. That essay can be read by clicking here .
    http://tim-gamble.blogspot.com/2009/01/greenwashing.html

    One word of caution on greenwashing though. Unfortunately there are no real, universally accepted standards of what makes a product environmentally friendly (“green”), so to some extent it is a matter of personal opinion if something is green or not. Honestly, you can find something in the way any product is made, packaged or distributed that is not “green” if you really wanted to, which makes such greenwashing lists less than completely useful.

    I’ve seen a lot of dubious “green” claims. I’ve also seen a lot of dubious “greenwashing” lists. I would urge everyone to think on a product-by-product basis and ask Is this product really better for the environment than the alternative?

    Tim Gamble

    Tim Gamble’s last blog post..The Ideal Homestead, part 3

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  • Andersen ( Denmark)

    Comment to Tim Gamble,

    There are numerous standards to follow if you want to show environmental conciousness on your product, also in a way to avoid greenwashing.

    The standards in the ISO 14 020 series can be used, using either type I, type II og type III ecolabelling.

    Type I and III are the best ones, preferable to private consumers and proffesionel consumers, respectively.

    Type II is self claims, but even “just” being a claim you have to follow certain rules (more or less the opposite of the seven sins of greenwashing).

    The ISO 14 020 serie labels shall all be done in a Life Cycle perspective.