New Advanced Biofuel Identified That Can Replace Diesel Fuel

New Advanced Biofuel Identified That Can Replace Diesel Fuel

The continuing quest for advanced biofuels based off of synthetic biology has made an important advance with researchers at the Joint BioENergy Institute (JBEI) — based at the Lawrence Livermore Lab — announcing that they have bio-engineered a combination of two microbes, a yeast and a bacteria, which working together can produce a viable bio-sourced drop-in replacement for D2 diesel fuel.

A Solar Panel on Every Roof? In U.S., Still a Distant Dream

A Solar Panel on Every Roof? In U.S., Still a Distant Dream

Daunted by high up-front costs, U.S. homeowners continue to shy away from residential solar power systems, even as utility-scale solar projects are taking off. But with do-it-yourself kits and other innovative installation approaches now on the market, residential solar is having modest growth.

Changing the Climate Conversation to Conservation

Changing the Climate Conversation to Conservation

This post makes the argument that changing the conversation about global warming — a conversation that has become politically charged — into a conversation about energy conservation, which will not cause immediate and sometimes hostile reactions that speaking about climate change does, is a more effective strategy to pursue for those concerned about climate change. […]

Green Marketing Should Focus on The People

Green Marketing Should Focus on  The People

Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in achieving its goals because it has not connected with the people. By focusing too narrowly on government regulation and intervention many environmental groups lost touch with most regular folk. Environmental organization should put greater focus on social solutions that are built around people.

The Solar Soldier Is No Fad

The Solar Soldier Is No Fad

Describes how the US military is pushing ahead with a leading edge adoption of renewable energy and energy efficiency technologies, and how the boost provided may help open up markets for renewable energy. If the military diverts billions of dollars from finite fuels to solar, wind and biomass technologies, it could become a game-changer in the domestic energy market.

The CFO is Important to Sustainability

The CFO is Important to Sustainability

This post examines the importance of successfully communicating the importance of sustainability for the bottom line, in terms of risk mitigation, value opportunities and business benefits associated with sustainability to an organization’s CFO. The CFO is typically ultimately responsible for investor relations, facilities, purchasing, human resources, IT and have a large impact on all organizational resource allocation decision making in general, and CFOs can have a major impact on the ultimate success or failure of an organizations sustainability programs.

Communicating the Business Value of CSR

Communicating the Business Value of CSR

This post examines how to communicate the business value of CSR to the stakeholders those important external groups that are linked with and can have large impacts on a company. The post goes on to point out various ways effective CSR initiatives can have a positive effect on the business and how it is becoming […]

Is it Time for a Bio-Mass Powered Data Center?

Is it Time for a Bio-Mass Powered Data Center?

This post explores the concept of an end-to-end ‘green’ power, water, and community eco-system based around mega-watt scale power and cooling requirements in a real world environment of limited financial resources and stringent system availability requirements. It suggests that huge power hungry data centers should consider incorporating on-site biomass electricity generation as an integral part of their operations systems.

Brown to Green: A New Use For Blighted Industrial Sites

Brown to Green: A New Use For Blighted Industrial Sites

Few places in the U.S. are as well suited to developing renewable energy as the contaminated sites known as “brownfields.” But as communities from Philadelphia to California are discovering, government support is critical to enable solar and wind entrepreneurs to make use of these abandoned lands.

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