Examines 16 important qualities that green building materials should strive to achieve and that builders need to weigh during the materials selection process of a project. A well planned green building material selection process can help to ensure the best solution for a given project with given goals and constraints peculates up through the decision process.
In this post Elaine gives some examples of successful sustainability goals and examples of goals that fall short of the mark, arguing that reporting needs to address what companies WILL do not just what they HAVE done. This post seeks to give insight on what is the right way for companies to establish sustainability goals.
Lean manufacturing practices and sustainability are conceptually similar in that both seek to maximize organizational efficiency. Where they differ is in where the boundaries are drawn, and in how waste is defined. Sustainability expands the definition of waste to include the wider range of consequences of business actions including environmental and social consequences. Lean processes are inherently less wasteful and in this sense promoting lean processes can help organizations become more sustainable.
This post talks about the difficult transition between marketing to savvy early adopters and achieving penetration in the much wider mass market. There’s a big difference between what companies need to do to effectively sell technology products to early adopters and what they need to do to sell to the early and late majority of the technology adoption lifecycle; and this is what has been aptly and ominously called the chasm.
In discussions on the merits of distributed solar power too little focus has been given to the many important benefits that result from increasing the use of distributed solar power. These benefits accrue to both the utilities and presumably their rate payers as well and to society (and the tax payers) at large. This post summarizes a recent paper “Solar Power Generation in the US: Too expensive, or a bargain?” that attempts to give these benefits a tangible quantified value in order that the debate on the merits of solar power also begin to include this side of the cost / benefit analysis. A side that is all too often glossed over and largely overlooked.
This post examines the importance of successfully communicating the importance of sustainability for the bottom line, in terms of risk mitigation, value opportunities and business benefits associated with sustainability to an organization’s CFO. The CFO is typically ultimately responsible for investor relations, facilities, purchasing, human resources, IT and have a large impact on all organizational resource allocation decision making in general, and CFOs can have a major impact on the ultimate success or failure of an organizations sustainability programs.
This post asks the provocative question whether solar PV is really market ready yet. It goes on to suggest that it might be counter-productive for the long term growth of the sector to push solar photovoltaic adoption rates through the use of government subsidies, making the point that this may in fact be slowing down the adoption of needed innovation and process improvement that should ultimately make renewable energy more affordable.
Summarizes the new green jobs study by the Brookings Institute, noting that the study reports that the driving force behind the U.S. “clean economy” over the last decade has been emerging energy technologies. It is these dozen or so “hot” segments within the larger green economy where most of the growth has been concentrated. This suggests that, in order to build a cleantech economy, the U.S. should put primary emphasis on new, technology-intensive, energy-related sectors.
This post examines how to communicate the business value of CSR to the stakeholders those important external groups that are linked with and can have large impacts on a company. The post goes on to point out various ways effective CSR initiatives can have a positive effect on the business and how it is becoming […]
