Consumer behavior is pushing buyers to reject green products. The majority of consumers believe that the prices are high, the products are inferior, and being green is feminine. Consumers want green products that emphasize the benefits of their use more than their environmental appeal and they want them at the same quality and price as mainstream products.
Solar Photovoltaic (PV) manufacturing continues along a trajectory of decreasing costs that will very soon cause it to reach grid parity. This post looks at an innovative Massachusetts based startup, 1366 Technologies that is poised to begin commercializing an important new cost cutting (and energy saving) manufacturing technology that will significantly reduce the cost of Silicon solar cell fabrication.
In this post Rien discusses the paradox that pervades so much of the high tech and cleantech world; the world that is supposed ot bring us a green and clean future free from the polluting industries of the “old” industrial paradigm. AND yet, so much of cleantech (and high-tech) depends in often critical ways on rare earths. Rare earth mining and refining is a very dirty business that has lead to some pretty horrible pollution, mainly in the Chinese regions in which it is mostly sourced from. This post focuses on a major new refining operation that Australian mining giant Lynas is trying to open in the country of Malaysia; an operation that is being opposed both by Malaysian activists and by some Australian Green Party activists as well. It forces us all to ponder this paradox and ask ourselves just how green is the green economy?
Reduce, Reuse, Recycle… In this post Bob goes into some detail what this means in practice for building green; listing various practices that builders can use in order to achieve their these sustainability goals. The post covers such subjects as runoff, site disturbance, materials etc. as well as the importance of sustainable design practices that reduce the impact of the built space on the surrounding environment both during construction and during the buildings life.
The production of waste, especially with many countries emerging into powerful economies, has become a problem of such dimensions that something definite has to be done.Many new technologies are being developed to process, recycle and reuse waste, some combining waste treatment processes in the same plant to produce a variety of useful products such as electrical energy, diesel, heat, carbon black and other recyclable materials. Latest estimates show that there are 431 waste-to-energy (WTE) plants in Europe and 89 in the United States (2004). The U.S. recycles 14 percent of its trash in WTE plants.
This post is the second in a five part series on green building regulation looks at how green building regulators can avoid problems down the line if they establish regulations that have a clear intent, evaluate extreme outcomes, carefully analyze utilizing third party green building criteria and certification systems, create measurement and verification mechanisms, develop valid enforcement mechanisms, check for state and federal preemption, and anticipate litigation.
This post looks at the message promoted by the gas industry that natural gas is the necessary complement to renewables such as solar and wind, because the latter are variable and thus need a backup power source that can quickly be brought on line. There are other and perhaps even better ways of addressing variability that also need looking at.
This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.
The clean energy sector is entering a phase of dramatic change in which business models are being transformed against a backdrop of regulatory uncertainty, as the industry emerges from a challenging period caused by the global economic downtown. Technologies and business structures that were once abandoned, are now being revived in several key sectors.
