Marketing Strategies for Solar Businesses

Marketing Strategies for Solar Businesses

In this post Pamela Cargill advises small solar firms on various ways that they can develop a successful forward-looking marketing strategy and move beyond the trap of reactive marketing that drowns so many small businesses in a continuous struggle to keep up.

A Crash Course in Selling Green to the Government

A Crash Course in Selling Green to the Government

The federal government is making sustainability a priority. Under the Energy Independence and Security Act, all federal managers are required to cut their fossil fuel use and are directed to acquire recycled content, energy efficient, renewable, bio-based and environmentally preferable products and services towards achieving certain goals. The are a number of “Buy Bio”, “Buy Green First,” programs, as well as Go Green Initiatives giving preference to products and services that meet green purchasing criteria.

De-risking, Sustainability, Wellness, The Tea Party and Market Trends

De-risking, Sustainability, Wellness, The Tea Party and Market Trends

The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.