Even through consumers are more eco aware and seek to purchase green products, it has become increasingly difficult to do so as greenwashing affects 98% of  products with ‘all-natural’ and ‘organic’  labelling. Shoppers are confused and frustrated by false and misleading claims and indecipherable ingredient lists on labels. With this in mind, Green Seal has developed a standard to help consumers identify what is really green and what isn’t when shopping the personal care aisle.

Products can now be Green Seal certified under its environmental leadership standard for soaps, cleansers, and shower products. It’s the first-ever standard to comprehensively address the health, environmental, and labeling concerns of infants, children and adults. Now consumers can use this standard as a guide — no more deciphering unclear product claims or taking the manufacturer’s word for it.

Products that get the Green Seal have the following traits.

  • The label will only be labeled “natural” or “organic” if it really is.
  • No hidden health hazards such as ingredients that are contaminated  with carcinogens like formaldehyde and 1, 4-dioxane.
  • The products are safe to wash down your drain and into the environment.
  • The packaging relies less on fossil fuels/petroleum, for a lesser  environmental impact.
  • It has to prove to work as well as or better than a conventional product.
  • All ingredients are on the label including fragrances or known  allergens.

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

Line Break

Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine, Monster.com, About.com Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine, HR.com, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.