All-natural | The Green Economy Post: Green Careers, Green Business, Sustainability

Standard Announced for Environmental Personal Care Products

By Tracey de Morsella on July 6, 2009 Comments Off on Standard Announced for Environmental Personal Care Products all-natural, cleansers, consumers, contaminated, environmental, false claims, green, Green Seal, Green Seal certified, greenwashing, health, ingredient lists, label, labeling, misleading claims, organic, personal, product claims for it, shopping, shower products, soaps

Even through consumers are more eco aware and seek to purchase green products, it has become increasingly difficult to do so as greenwashing affects 98% of products with ‘all-natural’ and ‘organic’ labelling. Shoppers are confused and frustrated by false and misleading claims and indecipherable ingredient lists on labels. With this in mind, Green Seal has developed a standard to help consumers identify what is really green and what isn’t when shopping the personal care aisle.

Study Finds That Greenwashing Affects 98% of Products

By Tracey de Morsella on April 21, 2009 1 Comment all-natural, eco-labels, environmentally responsible choices, green products, greenwashing, organic, Seven Sins of Greenwashing, Sin of Worshiping False Labels, TerraChoice Environmental Marketing, third-party environmental certifications

There are more products claiming to be green on the shelves of stores these days, however those ‘all-natural’ and ‘organic’ products are likely committing at least one of the Seven Sins of Greenwashing, by not telling the complete truth. Between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98% of products surveyed still committing at least one Sin of Greenwashing, according to a report on the Seven Sins of Greenwashing released last week by TerraChoice Environmental Marketing.