Four Ideas Behind Shifting the Mindset Needed to Achieve the Green Revolution

By Michael D Tam on March 19, 2010 Comments Off on Four Ideas Behind Shifting the Mindset Needed to Achieve the Green Revolution Adventure Ecology, behavior change, clean energy innovation, corporate social responsibility, cyclical, David de Rothschild, DesignBoom, energy efficiency, Green Life Competition, green lifestyles, innovation, making less equal more, Murakami Chair, NIKE, Nike Grind, plastic, product innovation, recycling, renewable energy, rethink, Reuse a Shoe, Rochus Jacob, shifting mentality, sustainability, sustainable lifestyle, the plastiki

It used to be that “going green” meant simple recycling, reusing, and reducing. It was a series of actions, a checklist of to-dos. Complete steps 1, 2, and 3, and congratulations, you’ve gone green! With the advent of technology and development in options and resources, possibilities have come about due to more of a shift in lifestyle and mentality, going deeper than just a mere checklist. The act of going green now calls for a more comprehensive understanding of your actions and consequences of those actions. No longer the simple task of recycling, the process of becoming more green and sustainable has broadened to a shift in mentality in the choices we make for our businesses and lifestyles.