The Green Executive Recruiter Directory ~ Now on sale for just $49.95
The front of The Green Executive Recruiter Directory features guidance on how to use green executive recruiters for advancing your career. You are provided with insider knowledge on how executive search firms work, how to get their attention so that they come to you with employment opportunities, and how to navigate your relationships with them so that they can become business allies. Below are 10 strategies that have been excerpted from the directory.
1. Most professionals only contact executive recruiters when they are looking for jobs, but the key to developing career management partnerships with executive recruiters is to maintain contact throughout the year… not just when you need a job. There are a number of approaches you can take to maintain fairly regular contact with the recruiters with whom you want to establish relations:
- Send emails or cards for Christmas, the New Year, Earth Day, birthdays, and any other important days.
- You can track birthdays via Linkedin; send notes of congratulations to recruiters you seek to work with when they appear in the press, receives awards, complete a placement, etc.
- Interact with them at conferences and other networking events, and follow later.
- Send them praise when they speak at industry events or podcast that you attend.
- Invite them to attend or participate in industry events in which you have involvement.
2. If a recruiter sends you an email at your work address, remember that employers can legally monitor your email. So, send them a response back indicating that you are not interested, and then send another follow up email on your Smartphone/mobile phone or personal laptop going over your private network, to express interest. Some people mistakenly believe that responding on a free generic email account, like Yahoo or Gmail, will protect their privacy, but those emails are being sent over the employer’s network as well, so there is no guarantee of privacy when you use them. So, do not reply on those types of email networks while at work either. If you cannot send a secured email, wait until you can get away, and respond later.
3. When talking to a green recruiter, do not be afraid to ask questions to determine whether they can help you. Find out if it is a contingency assignment or a retained search. This will help you know how to approach the recruiter. Ask if they can send you a job description. If they say they have lots of opportunities, but nothing specific, they may not even have an assignment, but instead be seeking to build up their database or use your resume to introduce himself or herself to prospective clients. So, if they refuse to send you a description, do not bother to continue working with that recruiter.
4. When visiting the web site of a green executive search firms, if you find any jobs that interest you, and match your background, customize your resume and cover letter to specifically speak to the needs specified in the job description. Make sure that both of them contain some of the keywords used in the job posting. Your cover letter should be user friendly, so keep it short enough to fit on a computer screen without having to scroll down. Use bullets to highlight the relevant parts of your background and explain how you are uniquely qualified for the specific opportunity.
5. When crafting, or perhaps retooling your LinkedIn profile, keep in mind that executive recruiters very often use keywords to find candidates for the job opportunities on which they are working. Make sure that your profile prominently features important keywords and keyword phrases that have a high degree of relevance in your desired career specialty so that your profile listing will show up high on related profile search results.
6. Market yourself as an authority on your areas of expertise by writing for industry newsletters and blogs. If you have the time to commit and the inclination to do so, start your own blog. If instead, you feel that maintaining your own blog will use up too much of your time and resources, consider writing as a guest blogger for other green and cleantech blogs. Like owners of other high profile green blogs, we are always looking for green professionals to showcase their expertise, and provide insightful content for our blog, the Green Economy Post. greeneconomypost.com There are added benefits to writing for more established blogs. They take the pressure off of having to drive traffic to your blog, and make sure that industry leaders and recruiters see your posts. Posting on leading green and cleantech blogs also helps to ensure that your post is more likely to be highly ranked on search engines, so that headhunters and hiring managers will be able to find it when they perform key word searches
7. If you participate in any of the same Linkedin groups, and he or she is active, pay attention to his or her posts. “Follow” the recruiter, and “Like” their posts if an opportunity arises. Be sure to comment on the recruiter’s posts as well. Linkedin sends emails to users every time someone comments on their posts. So this is a good way to gain a recruiter’s attention, and interact with them, as well. When you see their names mentioned in the network updates that you regularly receive from Linkedin, drop a line to the recruiters that you are connected to congratulate them, wish them a productive trip, offer a related resource, etc.
8. Because it is a fixed cost, most employers may focus on negotiating salary. They are also usually less flexible in this area. So, don’t overlook negotiating your benefits. These are areas in which employers are usually more open to make concessions. It is an important area because many benefits are not taxable. Benefits that can be negotiated include: healthcare, professional fees, paid parking, continuing education, tuition forgiveness, high-speed Internet, home office, technology tools, and vacation time.
9. It is a good rule of thumb to only apply to jobs in which you fit at least 90% of the requirements listed for the position. Most recruiters will not even consider you for the position otherwise. If the remaining 10% of the requirements are not in critical areas, the recruiter can determine whether your profile, in its entirety, can be leveraged to position you as a good fit for the job.
10. Once you decide that you are going to actively go looking for a job, it is important to prepare yourself for the salary or hourly rate question. This will prevent you from being caught off guard, and being forced to state a figure, under pressure, that you are not that comfortable with. Use information from industry associations and salary surveys. Some good sources from which you can obtain additional salary information are Glassdoor.com, Vault.com, Salary.com, PayScale.com, SalaryScout.com and SalaryExpert.com.
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