Sustainable Brands '10 Power of ANDSustainable Life Media is kicking off Sustainable Brands 2010 in Monterey, CA on June 7-10, 2010 with the “#powerofAND” online campaign, a search for stories that combine two ideas to create a powerful concept with AND.

Three winners will get a virtual event pass to the leading sustainability conference of the year, a prize valued at $595. The pass is a full-access streaming live video of opening night and all of the plenary sessions. Virtual attendees can ask questions to the speakers, via the virtual chat link. After the conference winners will have access to all session materials, and will also be included in the private, online community of Sustainable Brands alumni.

“At SB 10, we are looking to break the tendency to say ‘but.’ We want to inspire a community of business leaders who look for solutions through a systemic approach,” said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. “I see the ‘Power of AND’ as a bridge between two dissimilar parts converging into one strong whole. For example, sustainable design is both function and aesthetic with the two together it creates something capable of driving change.”

Cohn & Wolfe, a global communications agency, will select one inspiring and original example per week and give the author a free virtual conference pass. Winners who want to attend the conference in Monterey have the option of trading in the virtual pass for a significant discount on full conference registration. Winners each week will be announced on all our social media channels the following Monday


Tell us your #powerofAND story

Home Greening & Government | The power of home greening AND the government work together to make San Francisco a more efficient and healthy place to live. [Robert Jones]

For more examples and to share your “Power of AND” story please visit:

About Sustainable Brands Conference

Sustainable Brands 2010 will convene over 700 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions will provide techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. :

Note: Green Economy Post is a Sustainable Brands Media Partner

© 2010, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.