The Clean Technology Trade Alliance will create green jobs by helping identify and grow clean tech businesses. Headquartered in the Seattle area, CTTA will focus on identifying US clean technology companies, profiling their products and services and provide a global sales force to identify and qualify business opportunities for its member companies. The organization officially launched today on honor of Earth Day.
The Clean Technology Trade Alliance (CTTA) has been in development for the past two years first developing the plan and then proving the concept. CTTA is focusing on business development and business growth through market access and the promotion of inherent synergies between members and markets to achieve clean technology development.
Performance based CTTA is set up to measure success for its members and itself, creating metrics at every level utilizing the developing toolset to collect and share information. CTTA Board member Jim Craswell states that “it is far better, cheaper and more effective to identify clean technology companies the already exist and promote them than to recruit or incubate them. It is time for clean technology to move from a predominantly social/public focus to a business focus.”
CTTA is using partnerships, business analysis, good old fashion relationship sales and a developing tool set of information technology, analysts and customer specialists to deliver opportunities for business and profitability to CTTA members
CTTA is working to achieve the economic development and form the clean tech key partnerships, like the one formed with enterpriseSeattle, the 35 year old enterprise development organization that works to grow jobs and the tax base of the Greater Puget Sound region.
“Modern technology has made it so easy, but it still takes a commitment. We need people like Mark Frost, CTTA’s executive director, to catalyze the process,” said Steve Gerritson, Business Development Manager of enterpriseSeattle.
As part of the organization’s launch, CTTA will sponsor of The Puget Sound Clean Technology Business Tour for Washington State legislators on April 30. For more information about the Clean Technology Trade Alliance, call (866) 685-6417, (360) 692-7286 or visit CTTA’s website.
© 2009, Tracey de Morsella. All rights reserved. Do not republish.