Jennifer Kaplan MBA, has more than 20 years of marketing experience with companies such as Discovery Channel, Lifetime Television, Conde Nast Publications and Simon & Schuster Publishing.  She is the founder of Greenhance LLC, which offers small businesses environmentally friendly marketing and graphic design.An Adjunct Faculty in Marketing at Marymount University, Jennifer has conducted in-depth research into consumer attitudes about how small businesses can most effectively go green. Jennifer is also a former small business owner and community activist. She brings her experience working with small businesses and her firsthand knowledge of consumer responses to going green to business owners everywhere. She is an alumnae of Barnard College and the New York University Stern School of Business.  Her new book from Prentice Hall, Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – and Save the Planet
was published in November 2009.