Nissan Leaf | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Not Over, Just Misdirected

By carolyn_parrs on May 24, 2011 5 Comments Carolyn Parrs, green consumers, green marketing is over, green marking, green messaging, green washing, GreenBiz.com, Irv Weinberg, Joel Makower, Kimberly-Clark, Nissan Leaf, polar bear, value proposition, Whole Foods

This post rebuts the assertion made by Joel Makower that Green Marketing is dead or over. It suggests that green is not being marketed in the best manner; making the point that companies seeking to market their green products and services should focus on selling their products instead of making the consumer feel like their purchases is a cause, charity, public service or a sacrifice that they they need to make.

Can Electric Vehicles Take Off? A Roadmap to Find the Answer

By Yale Environment 360 on April 13, 2011 2 Comments “Plug-in Electric Vehicles: A Practical Plan for Progress, automakers, battery technology, California, car dealers, Climate Change, commuter cars, consumer tax credits, delivery vehicles, demonstration projects, drilling technologies, electric cars, electric drive systems, electric utilities, electric vehicle infrastructure, electricity, ethanol, federal tax credit, gasoline prices, GM, GM Volt, green consumers, home rechargers, HOV lane access, hybrid cars, hydrogen, Indiana University, IU’s Transport Electrification Panel (TEP), John D. Graham, lithium-ion batteries, lithium-ion cells, loan guarantees, mass transit, Natalie Messer, national demonstration program, natural gas, New Jersey, Nissan, Nissan Leaf, North Carolina, oil insecurity, oil prices, plug-in hybrid, plug-in vehicles, purchase incentives, recharging occurs primarily at night; more businesses to supply recharging stations, research and development funding, School of Public and Environmental Affairs, special parking benefits, supply chain, Tennessee, Texas, time-of-day pricing, U.S. Department of Energy, used-car market, zero-emission

Electric cars are finally coming to market in the U.S., but what is the future potential for this much-touted technology? A good way to find out would be to launch demonstration projects in selected U.S. cities to determine if, given incentives and the proper infrastructure, the public will truly embrace plug-in vehicles.