Market Share | The Green Economy Post: Green Careers, Green Business, Sustainability

Communicating the Business Value of CSR

By Barb Brown on July 20, 2011 1 Comment A.T. Kearney, Barb Brown, Brand Reputation, Climate Change, cororate governance, corporate social responsibility, corporate social responsibility initiative, CSR, environmental, environmentalism, market share, stakeholders, sustainability, sustainable development, triple bottom line

This post examines how to communicate the business value of CSR to the stakeholders those important external groups that are linked with and can have large impacts on a company. The post goes on to point out various ways effective CSR initiatives can have a positive effect on the business and how it is becoming […]

Making The Business Case for Green Teams and a Look at Best Practices

By Michael D Tam on April 15, 2010 Comments Off on Making The Business Case for Green Teams and a Look at Best Practices Andrew Winston, best practices, Brand Recognition, Carrie Freeman, composting, corporate social responsibillity, corporate sustainability, cost savings, cross-functional groups, eBay, employee engagement, employee morale, energy use, engage employees, engaged workforce, environmental initiatives, Green Business, Green Impact, Green Recovery, Green Teams, Green Teams: Engaging Employees in Sustainability, GreenBiz.com, Intel, Libby Reder, market share, metrics, Michael Tam, National Environmental Education Foundation, productivity, recycling, sustainability, sustainability strategy, sustainable strategies, The Engaged Organization: Corporate Employee Environmental Education, Volunteers, water use

The idea sounds simple enough. Create a team of volunteers from existing employees. Have them focus on ways to green the business and culture. In turn, create cost savings, attract top talent due to an improvement in brand recognition, and increase market share from the newfound brand image, possibly even innovative product and services. The idea and the goal sound simple, while the execution and plan of attack seem a bit more complex. How can an individual or company go about implementing this team of sustainability focused volunteers? Resources and guides may be abundant and abound. The report, “Green Teams: Engaging Employees in Sustainability,” released by GreenBiz.com and Green Impact, provides a good starting point that captures the business case for these green teams, how to get started, four key areas behind best practices, and a breakdown of 10 best practices in developing green teams.

6 Things Green Company Hiring Managers Want To See On Your Resume

By stephen_hinton on November 10, 2009 7 Comments 3BL, accrediting organizations, alternative energy, brand, business startup, certifications, credentials, engineering, environmental, Financial Management, green companies, Hinton Human Capital, infrastructure, Internal Rate of Return, IRR, Leadership in Energy and Environmental Design, LEED-AP, Licenses, manufacturing, market share, Mathematics, PE, performance based compensation, PMP, Professional Engineer, profitability, project management, Project Management Professional, resume, return on investment, ROI, Science, Skills, standards, startups, STEM, STEM professional, Stephen Hinton, sustainability, sustainable, technical skills, technology, traits, triple bottom line, Triple Bottom Line Accounting

Stephen Hinton provides insight into what traits green companies are looking for in candidates and what skills and traits they expect to see on their resume. He lays out the six pieces of important information that you need on your resume to stand out and get hired.

Are Business Opportunities Found in Rising Resource Pressures?

By Julie_Urlaub on September 21, 2009 1 Comment business risks, Cliffs Natural Resources, conservation, costs, Dell, efficiency, emissions, energy, energy consumption, energy market, environmental stewardship, governance, market share, sustainability, sustainability consultants, sustainability leader, sustainability report, sustainable development, transparency, Water, water use

Businesses around the world are feeling the pressures of rising energy, water, and the potential costs of emissions. While business risks and costs are driving many behavior changes, leading businesses are exploring sustainability concepts to identify opportunities. Many companies are addressing these risks by exploring the value aspects of business sustainability.