Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Streamlining the building code process for solar installation could help rooftop solar reach price parity with the average price for electric power on the grid. This key price point is also known as grid parity. Permitting costs will add $1 billion to the price structure of solar over the next five years. This article poses the following question: With widely adopted standardization of best practices in solar system construction/installation in place and the 10-20 years of performance certification on actual operating systems in the field, why then is the permitting process stuck in time and why is solar treated as if it were still an experimental niche rarity that needed to prove itself before the building code bureaucrats can give it their thumbs up.
Were you unable to attend Sustainable Brands 10? Do the next best thing; read our SB ‘10 news round-up of posts from around the Web. Help us keep this compilation up-to-date. If you have a new post on the Sustainable Brands ’10 Conference, or we missed your post, drop us a line, so we can include it. We will continue to to provide daily post-SB ’10 coverage in the coming days. See a preview of that coverage at the bottom of this post.
The buzz in the halls and from the podium at this year’s Sustainable Brands 10 conference is on how to sell to consumers when consumers are confused upon what is green and who is green.
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.