Can’t Just Build Green. You Have to Sell Green Too

Can’t Just Build Green. You Have to Sell Green Too

With LEED certified projects growing in popularity, green can be a major selling point to investors and tenants alike. These initiatives not only offer significant and measurable savings in terms of energy usage, but contribute to the health and well being of the people who live and work in your project, so green messaging is very important.

“Green Leasing” Improves Building Efficiency

“Green Leasing” Improves Building Efficiency

Green leasing plays an important role in the sustainability of the building stock; building operations themselves must be “greened” as well. Green leasing introduces sustainable goals and commitments into building operations and into the lease itself.

Pink Announces Their List of The Top Women in Sustainability

Pink Announces Their List of The Top Women in Sustainability

Last year, during Women’s History Month, we published, our list of the top women in sustainability. This week, PINK released their list of the top women in sustainability for 2011. These are women who they see as pioneers who are employing cutting-edge best practices to lead the movement for corporate responsibility and sustainability

The Top 20 Green Building Trends for 2011

The Top 20 Green Building Trends for 2011

A list of top green building trends for 2011 is provided by Green building consultant, Jerry Yudelson and Tom Breunig, director of marketing, of Earth Advantage Institute.

3 HVAC Cleantech Startups Making Major Energy Efficient Moves

3 HVAC Cleantech Startups Making Major Energy Efficient Moves

With heating, ventilation and air conditioning (HVAC) systems using more building energy use than lighting and IT combined, they can have a major impact when it comes to how sustainable a building is. This is where innovative HVAC start-ups like Ice Energy, Optimum Energy, and Chromasun come in, with technology designed to significantly reduce HVAC building energy usage.

The Green Building Adoption Rate is Slow, Find Out The Practical Reasons Why

The Green Building Adoption Rate is Slow, Find Out The Practical Reasons Why

Despite all the headlines, and a bit of hype, in the world of commercial real estate, the number of green buildings is relatively very small and not growing at a significant rate. Only 2% of all new building construction projects receive LEED certification. Lets look at reasons why building sustainability is stalling and what can be done.

Proof That Green Funding Means More Jobs Per Public Dollar – Green Is Good

Proof That Green Funding Means More Jobs Per Public Dollar – Green Is Good

Despite the rhetoric, the numbers show that green stimulus investments are among the most cost-effective ways to spend the Recovery Act dollars and create jobs.

Green Building is for Conservatives: A Financial Case

Green Building is for Conservatives: A Financial Case

Our buildings are central to our lives, and we put a tremendous amount of our wealth and skills into making them. The modern green building movement is a highly tuned, intensive, and measured approach to building that values efficiency, health and durability.The success of the United States Green Building Council (USGBC) has not been based on their radical agenda but on the practical results of the types of building they have helped shape. The improvement in productivity in LEED commercial buildings alone can pay for the entire building. These large projects have demonstrated the value gained by investing in green building principles

Four Steps to Go Green Like eBay – Starting With Employees

Four Steps to Go Green Like eBay – Starting With Employees

In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?