Corporate Social Responsibility | The Green Economy Post: Green Careers, Green Business, Sustainability

How to Use Social Media for Better Corporate Social Responsibility

By David Connor on October 7, 2010 1 Comment @davidcoethica, #green and #ecomonday, #oilspill, #socent, #susty, activist groups, anti-logo competitions, authenticity, BP, brand trust, Climate Change, Coethica, communications, corporate communications, corporate social responsibility, CSR, David Connor, environment impacts, environmentally responsible, ethical, Gulf, Gulf of Mexico, marketing campaign, Nestle, openness league table, palm oil, protest Facebook accounts, protest Twitter accounts, responsible, social enterprise, social impacts, Social Media, socially responsible, stakeholders, sustainability, transparency, twitter

As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.

The Washington Post Equates CSR with Charity: #FAIL

By cjarvis on August 2, 2010 2 Comments BP, BP brand, charity, Chrystia Freeland, corporate social responsibility, CSR, CSR focus, education, environment, Exxon, financial crisis, good business, oil spill, philanthropy gulf oil spill, responsibility, safety standards, Thomson Reuters, triple bottom line, Washington Post, What’s BP’s social responsibility

Was Corporate Social Responsibility responsible for the BP spill? Absolutely! CSR? Don’t quit your day job! (so says the Washington Post)

In Search of the Chief Sustainability Officer

By Ellen Weinreb on July 29, 2010 4 Comments Albermarle Corporation, buildings industry, C-suite, Campbell’s Soup, chemical industry, Chief Sustainability Officer, Chief Sustainability Officers Network, Corporate Environmental Programs Manager, corporate social responsibility, corporate strategy, CSO, CSOs, CSR, CSR job postings, CSR Jobs Report, CSR titles, Dave Stangis, David Clary, David Kepler, Dow, DuPont, Frank O’Brien-Bernini, Linda Fisher, Owens Corning, recruiter, SENT, shareholders, sustainability, Sustainability Executive NeTwork, sustainability recruiter, Vice President

There has been an increase in senior-level corporate positions—those with VP and Director titles in the CSR and sustainability sector. Companies are placing an increased value on CSR as a component of corporate strategy, which elevates the importance of positions overseeing CSR. The emergence of the CSO title is indicative of the growing trend of sustainability as a core business strategy.“CSO” is a title that senior-most CSR executives will increasingly carry.

Why Social Media Is Vital to Corporate Social Responsibility

By Melissa Rowley on July 28, 2010 4 Comments authentic, Climate Change, CO2 emissions, Constituents, corporate social responsibility, CSR, customers, digital democracy, environmental footprint, good corporate citizens, green products, ICT, information and communication technologies, innovation, Intel, Jeffrey Hollender, Justmeans Social Media for Sustainability conference, Laura Adams, Melissa Jun Rowley, Michael Jacobson, morale, NIKE, San Francisco, Seventh Generation, Social Media, stakeholders, sustainable, transparency, transparent, viral chain reaction of interest, We Portal

Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.

The Food Revolution: Rethinking Fast Food

By Michael D Tam on July 23, 2010 2 Comments changing behavior, corporate social responsibility, Fast Food, First Lady, food, Food revolution, healthy diet, NakedPizza, obesity, Revolution Foods, SB10, social mission, Stonyfield, sustainability, Sustainable Brands, Sustainable Brands 10', Sustainable Life Media, Whole Foods

Robbie Vitrano, Co-Founder, NakedPizza, and Eric Quick, SVP Operations, Revolution Foods, presented at the 2010 Sustainable Brands Conference in June, not only bringing attention to the growing harmful consequences of fast food, but also providing innovative and real solutions.

Sustainability: What’s In It for Me? Creating a Cycle of Employee Engagement with Incentives

By Mary Modney on July 21, 2010 5 Comments corporate social responsibility, CSR, employee engagement, employee incentives, environment, environmental education, environmental literacy programs, GreenNurture, Johnson & Johnson, Mary Modney, National Environmental Education Foundation, NEEF, Stonyfield Farms, sustainability, sustainability education, Towers Watkins

Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits. Complementing education with incentives to engage a diverse workforce with varying levels of engagement and social consciousness motivates employees to take action.

Want a CSR Job? Read This First

By Ashley Parsons Jablow on July 16, 2010 2 Comments @ashleyjablow, Ashley Jablow, Boston University, brand audits, campus recruiting, corporate responsibility training, corporate social responsibility, CSR, CT, Danbury, Ellen Weinreb, functional experience, Job Postings, marketing research plans, mba, Praxair, social media tactics, socially responsible MBA, stakeholder communications strategies, stakeholder engagement plan, supply chain, sustainability positions, Sustainability Recruiting, sustainability reporting, The Changebase

While companies are increasingly partnering with business schools to create CSR projects for MBA students seeking to get real-world education and training to prepare them for the workforce, many find no opportunity to continue this work once they finish business school. Even though there has been a steady increase over time in VP and Director-level CSR jobs, that is not the case for social responsibility MBA grads. If you want to work in CSR, get functional experience first.

Four Steps to Go Green Like eBay – Starting With Employees

By cjarvis on July 15, 2010 2 Comments @RealizedWorth, Annie Lescroart, Best Employee Engagement Strategy, Bike to Work Week, business case, CA, Ceres eBay, Chris Jarvis, corporate responsibility, corporate social responsibility, corporate volunteering, e-recycling, e-waste, eBay, eBay Green Team, Employee Engagement Strategy, Employee Volunteer Programs, energy consumption, energy savings, EVP, Facebook, green, green building, Green Team, JustMeans Social Innovation Award, Net Metering bill, Realized Worth, San Jose, smart irrigation system, Social Media, solar panel, sustainable, twitter, Utah

In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.