usgbcA pending lawsuit alleges that the USGBC and its LEED standards are false advertising. Bob Faulhaber, who is himself a LEED, AP defends this green building certification system pointing out how it has succeeded in raising awareness and increasing involvement in developing and promoting green building techniques and that it has helped to promote an integrated approach to design and construction that has in fact lead to more sustainable buildings.

by Bob Faulhaber, PE, LEED AP, Founder/Owner of Faulhaber Engineering & Sustainability, LLC. Read his blog, The Green Civil Engineer. Follow him on Twitter @FESCONSULTING. Like him on Facebook. Connect with him on Linkedin.

You may have already heard, but there’s a lawsuit pending against the USGBC. The plaintiffs claim that they are “losing customers because USGBC’s false advertisements mislead the consumer into believing that obtaining LEED certification incorporates construction techniques that achieve energy-efficiency.” If you’re looking for an article that jumps on that train, you’re in the wrong place. I think this lawsuit is seriously misguided, and draws attention away from all of the positive consequences of the USGBC’s work.

The truth is that LEED is flawed and imperfect, but I don’t think that the USGBC ever claimed it was perfect or the end all of green buildings. What the USGBC did/does say is that they want LEED to encourage market transformation, which I think they have already achieved. I have been involved with the USGBC and LEED on several levels and here is what I know and believe about LEED.

1. It has created AWARENESS – I don’t think that there is any doubt that LEED and the USGBC have brought widespread awareness to green buildings. Does a building have to be LEED certified to be green – of course not. Nor does certification guarantee that a building is more green than another which is not, but it does carry weight. They may call it LEEDS, but in general LEED has brought more visibility to the green building market than anything else I can think of. And that’s a positive thing – the more we can get people talking and thinking about green buildings and sustainability, the better off we are.

2. It has generated INVOLVEMENT – The USGBC and LEED have brought individuals and groups to the green building table that would not have participated in the absence of LEED. Whether they like it or not most design and construction professionals have recognized that LEED is here to stay and as a result have jumped on board. They might not be enthusiastic about green buildings at first, but becoming involved usually allows them to see the value and sense in green building.

3. It has provided a framework for EDUCATION – The USGBC in and of itself has done a tremendous job of educating the building and design industry about sustainable design and green buildings. But even beyond that, the LEED rating system provides a great framework for others to use in educating. I believe strongly in education as advocacy, and I have found that we can use LEED as a tool to educate others about what can be done to make our built environment more sustainable and green.

4. It encourages INTEGRATED DESIGN – I think that most professionals would agree that an integrated approach to design and construction is best. However, that doesn’t mean that it’s standard practice. In my experience the goal of LEED certification forces the project team to come together earlier and more often than in projects that aren’t seeking certification. When project team members collaborate early and often it almost always results in a better project than when each of the team members operates independently.

5. It generates BETTER BUILDINGS – Hopefully, I won’t be next on the list of lawsuits for saying this, but I believe that LEED has generated better buildings. Design teams and owners seeking LEED certification have been accused of “point chasing” and I can attest that it does happen. However, what I’ve often found is that there are good practices that are implemented for the sake of LEED that would not otherwise been done, which can result in better buildings. On projects that I am involved with I try to encourage the team to pursue points and practices that have some value beyond LEED, but in some cases points are pursued only to achieve certification. And although that bothers me a little, what I have come to realize is, if it makes for a better building then the motivation for doing it doesn’t make it a bad thing.

The USGBC and LEED are always changing and improving and I think that each iteration of the LEED system brings improvements with it. However, it will always be imperfect and we need to be careful to not let perfect be the enemy of good. I believe that the USGBC has transformed the market for the better and while there is always room for improvement, the TRUTH is that the building industry is better because of it.

© 2011, Bob Faulhaber. All rights reserved. Do not republish.

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Author: Bob Faulhaber (8 Articles)

  • Ralph S. Garrett

    Keep up the good work…This suit is no sweat…Great thinkers have alway thruout time been opposed by mediocre minds.
    RS Garrett ASHRAE

  • Ralph S. Garrett

    In my last… correction… “Great thinkers are ALWAYS opposed by mediocre minds”.
    LEED is Leadership.

  • Mark

    If USGBC and LEED are so dedicated to the efficient designs of buildings, maybe they can forfeit the ridiculous registration, exam and membership fees. The building design principles expressed by such organizations are admirable, but the USGBC and LEED entities are simply money grubbing clowns. The losers are the well-intentioned folks trying to do the right thing at enormous personal and business costs. It was and always will be a politically correct thing to be associated with and nothing more.

  • Rob Roseman, LEED AP

    This is a nice summary of the good points about USGBC and LEED but does little to defend against the allegations. Doing good does not excuse breaking the law, if that is what happened. We will see….

  • Bill

    I think your creativity would be be best used for the the defence of “we advertise and sell energy effeciency,we dont achive it,but hey we got everyone talking about it,dosn’t that count?”What a bunch of crap…..WHNickerson

  • Stephen

    I think the problem is that we must first consider the LEED business model, Yes it is a business so let’s not be confused that LEED is about green it’s about a business model that attempts to create barriers to entry and product differentiation. Personally I would prefer a organisation that develops standards based on ideals rather than a business plan.